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24 mar 2013  |  0 Comentarios

Sustituir a un portero mítico, un auténtico quebradero de cabeza

El 23 de diciembre de 2012 la noticia de la suplencia de Iker Casillas en Málaga corrió como la pólvora y dio la vuelta al mundo a toda velocidad. El mítico portero, santo y seña del madridismo y de la selección española, se veía relegado al banquillo en un partido de liga por primera vez en 10 años. Unas semanas más tarde, los representantes de Víctor Valdés anunciaban que el mejor portero de la historia azulgrana había decidido no renovar el contrato que finaliza en junio de 2014, provocando el correspondiente revuelo mediático y social entre la parroquia culé. De un plumazo y casi al mismo tiempo, los rectores deportivos de los dos grandes del fútbol español se topaban con la necesidad de identificar posibles sustitutos de sus míticos porteros. (más…)

24 mar 2013  |  0 Comentarios

Replacing a legend keeper, a real nightmare

 On December 23rd 2012 the news that Iker Casillas would seat on the bench at La Liga game in Malaga spread rapidly around the globe. The legend goalkeeper, adored by Real Madrid and Spanish National team fans, was not among the first eleven in a league game for the first time in 10 years. Just few weeks later, the agents representing Victor Valdés announced that the best goalkeeper in FC Barcelona history had decided not to renew the contract that will expire on June 2014, provoking yet another media earthquake and a major headache to Barça fans. All of a sudden, and almost at the same time, football executives of both Spanish giants found themselves in bad need of identifying potential substitutes for their long standing and legend keepers. (más…)

7 feb 2013  |  0 Comentarios

Football Transfer Review 2013-Winter market

Hello sport marketers! Football Transfer Review 2013-Winter market is already here, you can download full report through this link http://tinyurl.com/a3gdp53

7 feb 2013  |  0 Comentarios

Football Transfer Review 2013 mercado de invierno

Hola sport marketers! Ya está aquí, Football Transfer Review 2013 mercado de invierno. Descárgatelo directamente desde este link http://tinyurl.com/aejmsvf

 

26 ene 2013  |  2 Comentarios

Bayern, conquering the world with Guardiola

On Wednesday January 16 around 4pm Bayer Munich put its low traffic twitter account on spotlight when officially announcing the signing of Pep Guardiola as new manager of the Bavarian club as of July 2013. The news of the new destination chosen by successful Catalan manager got spread immediately on the net and social networks –Bayern Munich recruited 3.000 new twitter followers in just 3 minutes- and the following Guardiola´s arrival to Bayern was in the cover page of most prestigious international sport papers, possibility at reach only on an extraordinary event of the such as winning a UEFA Champions League.

(más…)

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© Esteve Calzada, 2013
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