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6 Sep 2016  |  0 Comentarios

Soccerex Transfer Review 2016-17 -Premier League-

Hello sport marketers! Soccerex Transfer Review 2016-17 -LaLiga Santander-  is already here, you can download full report through this link:

Full report Premier League



6 Sep 2016  |  0 Comentarios

Soccerex Transfer Review 2016-17 -LaLiga Santander-

Hello sport marketers! Soccerex Transfer Review 2016-17 -LaLiga Santander-  is already here, you can download full report through this link:

Full report LaLiga Santander

2 Sep 2016  |  0 Comentarios

Why brands will tap into player’s videos on their very own “TV channels”

While almost everyone in football industry was talking about transfer window whopping spending, Paul Pogba was relaxed posting a video on his Instagram account that reached 1 million views and 300,000 likes in just 8 hours. The video had nothing special other than most expensive player in football history singing with team mates at France national team hotel. One week earlier, Cristiano Ronaldo had posted a Nike video ad on his Instagram that is already on 2 million views and 700,000 likes (high engagement levels even if being advertising). These are just a couple of examples of audience and engagement numbers that are simply unaffordable for ad blocks in many of most successful TV programs, and definitely at a much lower cost than when brands invest to feature in such videos.

Indeed the irruption of video at most popular social media is changing the content consumption landscape, and inevitably the way brands activate their sponsorship programs and player endorsements. Twitter says views are up by 220 times over past year and time spent watching video on Instagram is up 40%. And YouTube CEO Susan Wojcicki said recently that “Youtube reaches more 18-49 year olds in the US during primetime that the top 10 TV shows combined”. (más…)

17 Jul 2016  |  19 Comentarios

Brexit, Premier League’ first own goal

The unexpected UK exit from the EU puts at the borderline the most powerful football league in the world for the first time and translates into an excellent opportunity for LaLiga

On June 23rd a “match” not organised by the Premier League was held in Great Britain and its consequences could be a huge blow for the admired English clubs tournament. By voting in favour of “Brexit”, British fans did a disservice to its favourite competition, probably in the best time of its history. At a sporting level, the revolution on the benches will mean big changes in the most important teams in the tournament. The arrivals of Guardiola, Mourinho and Conte to Manchester City, United and Chelsea respectively, with the first full season of Klopp at Liverpool and the signing of Ronald Koeman by Everton, will translate into new sports projects at top Premier League clubs. (más…)

10 Jun 2016  |  2 Comentarios

Player endorsements on the bench at Euro 2016

Euro 2016 kicks-off tomorrow in France as one of the least attractive tournaments in decades. And so despite the number of top players participating, and the high number of candidates to win the tournament (which includes usual suspects Spain and Germany and the likes of France, Belgium, reborn England, Portugal and omnipresent Italy), which make it one of the most open in history.

However, a number of negative factors off the pitch have created uncertainty over the Euro 2016 potential success, resulting in increased difficulty to recruit tournament sponsors and to sell broadcasting rights (in holding champions country Spain they were only sold some weeks ago). Concerns over terrorism and fans security, scandals surrounding UEFA and FIFA or the coincidence with Copa America Centenario (which for sure will penalize TV audiences in South America) are among the key reasons why Euro does not bring along the traditional excitement of a tournament of this caliber. (más…)

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© Esteve Calzada, 2016
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