17 Jul 2016 | 0 Comentarios
La inesperada salida de Europa del Reino Unido pone por primera vez en la encrucijada a la liga mÃ¡s poderosa del mundo y significa una oportunidad de oro para LaLiga
El pasado 23 de Junio se disputÃ³ un âpartidoâ en Gran BretaÃ±a no organizado por la Premier cuyas consecuencias pueden suponer un duro golpe para el modÃ©lico torneo de clubs inglÃ©s. Y es que al votar mayoritariamente a favor del âBrexitâ, los aficionados britÃ¡nicos hicieron un flaco favor a su competiciÃ³n favorita, probablemente en el mejor momento de su historia. A nivel deportivo, la revoluciÃ³n en los banquillos supondrÃ¡ grandes cambios en los equipos mÃ¡s importantes de la competiciÃ³n. Las llegadas de Guardiola, Mourinho y Conte al Manchester City, United y Chelsea respectivamente, junto con la primera temporada completa de Klopp en el Liverpool y el flamante fichaje de Ronald Koeman por el Everton, se traducirÃ¡n en nuevos proyectos deportivos para los clubs mÃ¡s importantes del torneo. (mÃ¡s…)
17 Jul 2016 | 9 Comentarios
The unexpected UK exit from the EU puts at the borderline the most powerful football league in the world for the first time and translates into an excellent opportunity for LaLiga
On June 23rd a “match” not organised by the Premier League was held in Great Britain and its consequences could be a huge blow for the admired English clubs tournament. By voting in favour of “Brexit”, British fans did a disservice to its favourite competition, probably in the best time of its history. At a sporting level, the revolution on the benches will mean big changes in the most important teams in the tournament. The arrivals of Guardiola, Mourinho and Conte to Manchester City, United and Chelsea respectively, with the first full season of Klopp at Liverpool and the signing of Ronald Koeman by Everton, will translate into new sports projects at top Premier League clubs. (mÃ¡s…)
10 Jun 2016 | 0 Comentarios
Euro 2016 kicks-off tomorrow in France as one of the least attractive tournaments in decades. And so despite the number of top players participating, and the high number of candidates to win the tournament (which includes usual suspects Spain and Germany and the likes of France, Belgium, reborn England, Portugal and omnipresent Italy), which make it one of the most open in history.
However, a number of negative factors off the pitch have created uncertainty over the Euro 2016 potential success, resulting in increased difficulty to recruit tournament sponsors and to sell broadcasting rights (in holding champions country Spain they were only sold some weeks ago). Concerns over terrorism and fans security, scandals surrounding UEFA and FIFA or the coincidence with Copa America Centenario (which for sure will penalize TV audiences in South America) are among the key reasons why Euro does not bring along the traditional excitement of a tournament of this caliber. (mÃ¡s…)
29 Abr 2016 | 1 Comentario
When Johan Cruyff showed-up at Ballon dâOr gala back in 1971 to be presented with his first precious award with a big Puma logo on his jacket, the Dutch superstar proved everyone that he was ahead of time, and not just on the pitch.
The sad news of his death lead to thousands of articles in the media globally hailing his beautiful mind, that revolutionized the way the football game was conceived until he started his career as a manager. But few people wrote about how smart Johan was also on commercial matters. In the early 70âs, Cruyff had already featured in several TV commercials, far ahead any other football player. A generation like mine grew-up with Cruyffâs endorsements such as Bruguer paintings or Jim underwear, at a time in which one single TV channel would get 100% of the audience and someone like Johan would have an enormous influence in purchase decisions of football fansâ¦ and their wives, as even his wife Danny featured in some of the ads. (mÃ¡s…)
9 Mar 2016 | 1 Comentario
Well, its not quite like that, but Piqueâs intense activity on Periscope has resulted in best promotion possible for this revolutionary app, acquired by Twitter for $100m just one year ago.
Indeed, having Barcelonaâs center back conducting 3 live broadcasts in just 4 days has dramatically increased Periscopeâs popularity, which was hardly known for the majority of football fans. Furthermore, the fact that such broadcasts took place in spaces where media has no access made such content extremely appealing to fans globallyâ¦ and for free.
PiquÃ© has been strongly criticized by Spanish media for breaking into dressing room private moments, and also probably because it means âonce again since proliferation of social media- that players can distribute their content (now including video and also live broadcast) and communicate directly with the fans with no need of having the media in between. (mÃ¡s…)
4 Feb 2016 | 1 Comentario
Hello sport marketers! SoccerexÂ Transfer Review 2015-16 Â Winter editon -LaLiga- Â is already here, you can download full report through this link