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17 Jul 2016  |  0 Comentarios

El Brexit, primer autogol de la Premier

La inesperada salida de Europa del Reino Unido pone por primera vez en la encrucijada a la liga más poderosa del mundo y significa una oportunidad de oro para LaLiga

El pasado 23 de Junio se disputó un “partido” en Gran Bretaña no organizado por la Premier cuyas consecuencias pueden suponer un duro golpe para el modélico torneo de clubs inglés. Y es que al votar mayoritariamente a favor del “Brexit”, los aficionados británicos hicieron un flaco favor a su competición favorita, probablemente en el mejor momento de su historia. A nivel deportivo, la revolución en los banquillos supondrá grandes cambios en los equipos más importantes de la competición. Las llegadas de Guardiola, Mourinho y Conte al Manchester City, United y Chelsea respectivamente, junto con la primera temporada completa de Klopp en el Liverpool y el flamante fichaje de Ronald Koeman por el Everton, se traducirán en nuevos proyectos deportivos para los clubs más importantes del torneo. (más…)

17 Jul 2016  |  9 Comentarios

Brexit, Premier League’ first own goal

The unexpected UK exit from the EU puts at the borderline the most powerful football league in the world for the first time and translates into an excellent opportunity for LaLiga

On June 23rd a “match” not organised by the Premier League was held in Great Britain and its consequences could be a huge blow for the admired English clubs tournament. By voting in favour of “Brexit”, British fans did a disservice to its favourite competition, probably in the best time of its history. At a sporting level, the revolution on the benches will mean big changes in the most important teams in the tournament. The arrivals of Guardiola, Mourinho and Conte to Manchester City, United and Chelsea respectively, with the first full season of Klopp at Liverpool and the signing of Ronald Koeman by Everton, will translate into new sports projects at top Premier League clubs. (más…)

10 Jun 2016  |  0 Comentarios

Player endorsements on the bench at Euro 2016

Euro 2016 kicks-off tomorrow in France as one of the least attractive tournaments in decades. And so despite the number of top players participating, and the high number of candidates to win the tournament (which includes usual suspects Spain and Germany and the likes of France, Belgium, reborn England, Portugal and omnipresent Italy), which make it one of the most open in history.

However, a number of negative factors off the pitch have created uncertainty over the Euro 2016 potential success, resulting in increased difficulty to recruit tournament sponsors and to sell broadcasting rights (in holding champions country Spain they were only sold some weeks ago). Concerns over terrorism and fans security, scandals surrounding UEFA and FIFA or the coincidence with Copa America Centenario (which for sure will penalize TV audiences in South America) are among the key reasons why Euro does not bring along the traditional excitement of a tournament of this caliber. (más…)

29 Abr 2016  |  1 Comentario

Cruyff, a commercial beautiful mind

When Johan Cruyff showed-up at Ballon d’Or gala back in 1971 to be presented with his first precious award with a big Puma logo on his jacket, the Dutch superstar proved everyone that he was ahead of time, and not just on the pitch.

The sad news of his death lead to thousands of articles in the media globally hailing his beautiful mind, that revolutionized the way the football game was conceived until he started his career as a manager. But few people wrote about how smart Johan was also on commercial matters. In the early 70’s, Cruyff had already featured in several TV commercials, far ahead any other football player. A generation like mine grew-up with Cruyff’s endorsements such as Bruguer paintings or Jim underwear, at a time in which one single TV channel would get 100% of the audience and someone like Johan would have an enormous influence in purchase decisions of football fans… and their wives, as even his wife Danny featured in some of the ads. (más…)

9 Mar 2016  |  1 Comentario

Twitter’s Periscope signs FC Barcelona superstar Gerard Piqué

Well, its not quite like that, but Pique’s intense activity on Periscope has resulted in best promotion possible for this revolutionary app, acquired by Twitter for $100m just one year ago.

Indeed, having Barcelona’s center back conducting 3 live broadcasts in just 4 days has dramatically increased Periscope’s popularity, which was hardly known for the majority of football fans. Furthermore, the fact that such broadcasts took place in spaces where media has no access made such content extremely appealing to fans globally… and for free.

Piqué has been strongly criticized by Spanish media for breaking into dressing room private moments, and also probably because it means –once again since proliferation of social media- that players can distribute their content (now including video and also live broadcast) and communicate directly with the fans with no need of having the media in between. (más…)

4 Feb 2016  |  1 Comentario

Soccerex Transfer Review 2015-16 winter editon -LaLiga-

Hello sport marketers! Soccerex Transfer Review 2015-16  Winter editon -LaLiga-  is already here, you can download full report through this link

Full report LaLiga

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© Esteve Calzada, 2016
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