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20 Oct 2017  |  3 Comentarios

Why Messi and Cristiano won’t be most marketable players ahead of Russia 2018 WC

2018 World Cup is around the corner and line-up of participating teams almost complete. We just need to wait for November play-offs to know the last 6 teams of the total 32 in contention. And it is finally confirmed that Cristiano Ronaldo and Messi will be in Russia next summer, even if it had to go all the way to the last match for Portugal and Argentina to qualify.

And it’s time for brands to make-up their minds in terms of which players will best fit their marketing plans around World Cup event. Some of them have already done their homework and secured endorsement contracts with most marketable players, but many others are deciding what to do as we speak. (más…)

8 Sep 2017  |  45 Comentarios

Football Transfer Review 2017-18 -Premier League-

Hello sport marketers! Football Transfer Review 2017-18 -Premier League-  is already here, you can download full report through this link:

Full report Premier League

 

 

 

8 Sep 2017  |  0 Comentarios

Football Transfer Review 2017-18 -LaLiga Santander-

Hello sport marketers! Football Transfer Review 2017-18 -LaLiga Santander-  is already here, you can download full report through this link:

Full report LaLiga Santander

 

 

16 Jul 2017  |  1 Comentario

Fútbol, de la copa y el puro a la city y el powerpoint

Hace unos días, cuando negociábamos su contratación como entrenador del CE Sabadell, Toni Seligrat me decía: “Madre mía cómo ha cambiado esto, no hace tanto tiempo los entrenadores negociábamos los contratos en los despachos profesionales de los directivos, llenos de humo y en plena noche, y a menudo con propuestas de pagos en dinero negro y otras cláusulas de lo más creativo”.

Efectivamente, a finales de la primera década del nuevo siglo todavía abundaban los directivos y propietarios tomando grandes decisiones sin la experiencia adecuada ni con profesionales contrastados a su lado. Y las cifras del negocio del fútbol no podían ser más desalentadoras. Casi 1600 millones de euros de pérdidas anuales en los clubs europeos, 19 de los 20 clubs de LaLiga generando pérdidas, deudas acumuladas en Europa de más de 7600 millones de euros y recurrentes denuncias de los jugadores por impago. El fútbol había tocado fondo y los inversores convencionales brillaban por su ausencia.

Fue entonces cuando los diferentes organismos que rigen el negocio del balón se pusieron manos a la obra, diseñando, aprobando y ejecutando una serie de iniciativas que a la postre han contribuido decisivamente al vuelco espectacular que ha vivido la industria del fútbol. Veamos. (más…)

16 Jul 2017  |  0 Comentarios

Football management, from cigars in restaurants to powerpoints in the city

A few days ago, when we were negotiating his contract as manager of our latest venture CE Sabadel FCl, Toni Seligrat said to me: “Oh my God how much has this changed, not so long ago managers were negotiating new contracts in a Director’s personal office, full of smoke and in the middle of the night, and often with proposals of under the table payments and other very creative clauses”.

In fact, at the end of the first decade of the new century, club managers and owners were still making important decisions without the adequate experience or a team of experienced professionals on their side. And the numbers of the football business couldn’t be any more disappointing. Nearly €1,6bio of annual losses in European clubs, 19 out of 20 LaLiga clubs generating losses, accumulated debts in Europe of more than €7,6bio and recurring player complaints for non-payment. Football had hit rock bottom and conventional investors were conspicuous by their absence.

It was then that the different bodies that govern football business rolled up their sleeves, designing, approving and executing several initiatives that in the end have contributed decisively to the spectacular turnaround that the football industry has experienced. Let’s elaborate on that. (más…)

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© Esteve Calzada, 2017
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