Dr Dre is definitely on fire. Apart from just selling his Beats business to Apple for a whopping 3bio USD figure, the company completed one of the most successful campaigns ever built 100% on the usage of celebrities, including some of the biggest names in the football game.
Far from deciding to become FIFA sponsor (which would have cost Beats not less than 60mioUSD a year), and thanks to its amazing capacity to attract top football players with little cash investment, the premium headphones brand put together its âGame before the gameâ campaign. The aim was very clear: to opportunistically link the brand to World Cup event and drive sales and awareness. (mÃ¡s…)