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Esteve Calzada

Founder and CEO of Prime Time Sport

Esteve Calzada accumulates 16 years of experience as senior executive in Sports Industry, which started in 2002 when he was appointed Chief Marketing and Commercial Officer of fooball giants FC Barcelona.

During 6 years, Esteve had a major contribution in the commercial transformation that brought the club to the 400 M€ revenues landmark. Nowadays he is CEO of Prime Time Sports. 

He founded Prime Time Sports, a sports management company, at the end of 2007 and has offices in London and Barcelona.

PTS operates in the areas of football, players representation, sports and image rights exploitation, management consultancy and sponsorship projects for football clubs and blue chip brands.   


Sports marketer and player agent

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  • Esteve is senior advisor to City Football Group (ongoing, since 2011)

  • Main shareholder of CE Sabadell FC (Spanish 2B Division, since 2017)

  • Strategic consultancy projects for FIFA (2014) and UEFA (2013).

  • He was one of the founders of Leo Messi Management, the company that exploits the image rights of the Argentinian football star (2009).

  • Served as Board Member of FC Barcelona Merchandising, joint venture between FC Barcelona and Nike which exploits the club retail and merchandising activities (2002- 2007).

  • He has been a FIFA players agent, with license issued by Real Federación Española de Fútbol (not turned into intermediary as per new regulations).

  • Member of several task forces of UEFA and NFL Europe (2003 - 2006).

  • Author of the book 'Show me The Money!", one of the few in football marketing. Available in 6 languages. Spain 2012, UK-Japan-Sweden-Turkey 2013, China 2016.

  • Professor and creator of 'Sports Marketing Insights' subject which takes place at International MBA of ESADE Business School (Barcelona, Spain). 

  • Created the renowned study 'Football Transfer Review', which analyzes player transfers in European football and of which 2 editions per season have been published since 2009.

  • Has given lectures about sports management in prestigious organizations including: IESE Business School (Spain), The Wharton School of the University of Pennsylvania (Philadelphia, USA), Waseda University (Tokyo, Japan), Tec de Monterrey (México), Hous of Parliament (London, UK), Soccerex (London, Manchester, Dubai, Rio de Janeiro), La Liga de Fútbol Profesional (Madrid).

  • Runs his own and pioneer section at TV and radio shows. Is often interviewed by different media as sports management expert.

  • In-depth articles for Marca (most important Spanish sports newspaper). 

  • 13,000 followers on Twitter (verified account).

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