May 6, 2020
(ARTÍCULO DE OPINIÓN PUBLICADO EN MARCA 06/04/20)
Tras muchas semanas de intensas reuniones y negociaciones, y con las cifras de la pandemia mejorando día tras día, se vislumbra por fin el retorno del fútbol en Europa y en España. Si se cumple lo previsto, los equipos de LaLiga Santander y Liga SmartBank comenzarán los entrenamientos esta misma semana, con vistas a un esperado reinicio liguero a medios de junio y con la intenci...
April 30, 2020
(PUBLICADO EN MARCA 30/04/2020)
La industria del fútbol, al igual que el resto de la sociedad, ha sufrido durante las últimas semanas las nefastas consecuencias de la invasión de un enemigo inesperado, capaz de poner en jaque todo lo establecido y obligando a muchos sectores de la sociedad a reinventarse en pleno siglo XXI. Afortunadamente, el impacto del devastador Covid -19 comienza ha comenzado a remitir y las cifras de infe...
July 15, 2018
Cristiano Ronaldo’s departure from Real Madrid overshadowed a World Cup without big icons and leaves LaLiga with a big hole that will last for a long time.
Rumours about Cristiano Ronaldo's departure from Real Madrid had been rising Juventus' value on the stock exchange for weeks until the news became official last Tuesday. Real Madrid's most influential player of all-time ended a 9-years fairy-tale story at the white house, ha...
July 15, 2017
A few days ago, when we were negotiating his contract as manager of our latest venture CE Sabadel FCl, Toni Seligrat said to me: "Oh my God how much has this changed, not so long ago managers were negotiating new contracts in a Director’s personal office, full of smoke and in the middle of the night, and often with proposals of under the table payments and other very creative clauses".
In fact, at the end of the first decade of...
July 17, 2016
The unexpected UK exit from the EU puts at the borderline the most powerful football league in the world for the first time and translates into an excellent opportunity for LaLiga
On June 23rd a "match" not organised by the Premier League was held in Great Britain and its consequences could be a huge blow for the admired English clubs tournament. By voting in favour of "Brexit", British fans did a disservice to its favourite co...
June 4, 2016
FC Barcelona wins the financial duel but Juventus’ management model is already widely admired
On April 9, 2003, when I started as FC Barcelona’s Chief Marketing and Commercial Officer, and coinciding with a Champions League quarter-final match between Juventus and Barcelona at the old Delle Alpi stadium, I asked to meet with Romy Gai, my counterpart in the Italian team. I wanted to learn from his marketing management model whic...
October 11, 2015
“Our objective is to catch up with the Premier League and prevent it from turning into the NBA of football”, frequently claims Javier Tebas, President of La Liga. Such statement was made for the last time during the renowned Leaders Sports Summit, which took place this week in London with the presence of most of the main influential figures in the industry and, of course, with extensive media coverage.
How are you planning to d...
January 14, 2015
The impossible dream of signing Messi is back stronger than ever to the forefront of the news. CFO’s have started their number crunching following the rumors on a possible bad relationship with his manager and the contradictory player’s statements in the media. We can no longer hear Messi say categorically that he wants to develop his entire career at Barça and this has alerted some of the most powerful clubs, which try to fin...
November 24, 2014
Los jugadores y aficionados de Inglaterra se preparan para un empacho, y no precisamente de turrón, mientras en la Liga BBVA y en la gran mayoría de ligas nos encontramos en pleno parón invernal
Un año más la Premier League inglesa encara un “empacho” de partidos de liga, nada menos que 3 jornadas y 30 enfrentamientos de máximo nivel entre el día 26 –el boxing day- y el primer día del nuevo año, mientras el resto del mundo futb...
January 9, 2014
Jamón ibérico, wine… and now football players as well. Just like that. Last summer player transfers window has seen the number of Spanish players going international reach its higher ever. As much as 222 Spanish players are registered in top division leagues all over the world, resulting in yet another precious “good” exported globally by the country of La Liga.
Growth for 6th consecutive year
Since national team won 2008 Austri...