Show Me the Money!

English edition

Show me the Money!, written by Esteve Calzada, has become the book of reference of sports marketing applied to football. Based on his experience as Chief Marketing and Commercial Officer at FC Barcelona between 2002 and 2007, Esteve explains didactically, and with a great collection of experiences, real examples and case studies, how to generates revenues in a sports property, be it a club, a tournament, a federation or an individual athlete..