©2018 by Esteve Calzada. 

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September 6, 2019

It’s a pleasure to announce the new edition of the FootballTransfer Review 2020 – summer Edition. A report that provides relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers. The report was unveiled in a preview version this Thursday 5th September in the Soccerex Europe event in Oeiras (Portugal) by Esteve Calzada (CEO Prime Time Sport) and its global version goes live this 6th September.

Main topics FTR 2020 summer edition:

  • La Liga and SerieA established a new investment record this summer after investing 1,3bio€ and 1,2bio€ respectively in player signings. After Premier sides investing 1,5bio€, LaLiga and SerieA represent 87% and 78% of English spending respectively.

  • Premier League’s growth is slowing down due to stagnation of TV income and sterling pound depreciation. The English tournament had only 3 teams in the European spending Top 10 and only signed 3 of the most expens...

July 23, 2019

Report by Dermot Corrigan for The Independent.

Teaming up Barcelona captain Lionel Messi with new signing Antoine Griezmann, and also bringing back Neymar from Paris Saint Germain, excites many both inside and outside the Camp Nou.

But with Barca’s finances already worryingly stretched even before paying €120 million to sign Griezmann last week, the idea of pushing the limits even further to sign Neymar should trouble anyone concerned about the Catalan club’s long-term economic health.

Ex-Atletico Madrid forward Griezmann’s arrival has brought Barca’s summer spending to almost €240 million, including Frenkie De Jong from Ajax (€75m). While players worth around €100 million have been sold - including Andre Gomes to Everton (€25m). However the club’s tricky financial situation still left the blaugrana board scrambling embarrassingly last week.

Barca’s directors made an eleventh hour attempt to negotiate a staggered payment plan for Griezmann, drawing a...

July 12, 2019

Kylian Mbappé was named world's most valuable U21 player for second season in a row in the Soccerex 20 U21 report by Prime Time Sport. The report was mentioned in both Spanish and international media. 

Mbappé’s valuation is more than twice that of second placed player, Borussia Dortmund & England winger Jadon Sancho who is valued at £108m (€120.3m) and more than three times Ajax and Holland defender Matthijs de Ligt, who is ranked third with a valuation of £66.9m (€74.5m).

There was special covering in Portugal due to Joao Félix's valuation and also in many countries of South America. However, as usual, Spanish and English important media made a great covering of the report.

Full media covering can be checked here.

July 10, 2019

Eden Hazard was previously an amazing profile to work with for top brands. However, his signing for Real Madridthis summer has taken his commercial value to a whole new level. The Belgian magician, with 22 million followers on Instagram, has been working lately with major brands like Disney, Beats by Dr. Dre, bwin, IceWatch, DongQiudi or Sure. Of course he's an ambassador also for Nike and Nissan, his major deals. How will his off the pitch activity increase now that he has joined Real Madrid? The next big step of his career has just begun. 

This is just one of the top stories of the new Players Marketing Newsletter by Prime Time Sport. Full newsletter can be read here

February 7, 2019

The Football Transfer Review 2019 - Winter Edition is finally here. This Thursday 7th February Esteve Calzada presented the report in an event hosted at the Johan Cruyff Institute of Barcelona.

Esteve Calzada presented the Football Transfer Review joined by Mariel Koerhius (Johan Cruyff Institute Director).

Main topics from FTR 2019 winter edition are:

  • LaLiga reaches all-time investment record as it closes 18/19 season with the highest spending ever, rocketing almost 1bio€ 

  • LaLiga sides spent 71m€ in the January transfer window, second highest amount in history

  • Premier League’s dominance over signings in the top 5 European leagues down to 33% in an historical reduction

  • Investment in European football reached 573m€ at winter transfer window, third all-time figure

You can download the full report here.

November 22, 2018

In a space of just few weeks we have seen how Nike has surprisingly let go Roger Federer and Andrés Iniesta to challenger brands Uniqlo and Assics respectively. In everyone’s opinion, both athletes were firm candidates to have kept a lifetime ambassadorial role with the swoosh brand, well beyond retiring from competing at the highest level.

On one side, the Swiss tennis champion decided to end a 24 year relationship with American sportswear brand to join Uniqlo, in a deal reportedly worth $300m over 10 years. Likewise, football magician Andrés Iniesta has picked another Japanese company to end a Nike relationship that started when he was just 15.

This is Esteve Calzada's editorial from the Players Marketing Newsletter #25 by Prime Time Sport. Check the full Newsletter in here: https://bit.ly/2BpQvE9

The story gets repeated. At contract expiration the athlete –at the twilight of his career- receives a very lucrative proposal which is well above the amount the incumbent is prepared to...

November 21, 2018

Esteve's Calzada's report on Financial Fair Play and the Winter Transfer Window 2018, that was published in the top sports newspaper of Spain, 'MARCA', has been rewarded with a silver medal at the #PremiosÑH2018. This award was given due to the quality of the report's design.

You can download the full report 👉 Here.

November 19, 2018

Esteve Calzada presented this 18th November the exclusive Football Transfer Review Americas Edition in the Soccerex USA event in Miami. The presentation was a total success and was followed by a debate with Richard Motzkin (Wasserman), Domingos Soares de Oliveira (Benfica), Paul McDonough (Inter Miami CF) and Daniel Cravo about the evolution of the Transfer Market in the Americas.

You can download the full Football Transfer Review Americas Edition here 👉 https://bit.ly/2QQcslb

October 17, 2018

Esteve Calzada will present a special edition of the Football Transfer Review this November 15-16 in Miami at the Soccerex USA event. A presentation that will kick off an expert analysis of "The Evolution of the Transfer Market in the Americas", featuring figures from Benfica, Boca Juniors, and Wasserman.

This report will review the recent trends in transfer spend and player movement across the top 5 leagues in America (US, Argentina, Brazil, Colombia and Mexico), looking at key areas of the transfer market. It will also include the progression of these leagues' investments and sales in the last two years, comparisons between the top five American and European leagues, a general comparison between the Americas and Europe, the most expensive American signings and the most expensive American sales to the US. 

More information: https://bit.ly/2RTIZaV

September 10, 2018

Once again the Football Transfer Review by Prime Time Sport was very successful in terms of covering by the media. All the sports journals in Spain and some international ones mentioned the report and spoke about La Liga's record investment, Premier League's net investment record and also Real Madrid and FC Barcelona's improved numbers in players sold.

You can download all the articles here: https://tinyurl.com/ybbceky6

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