Eden Hazard was previously an amazing profile to work with for top brands. However, his signing for Real Madridthis summer has taken his commercial value to a whole new level. The Belgian magician, with 22 million followers on Instagram, has been working lately with major brands like Disney, Beats by Dr. Dre, bwin, IceWatch, DongQiudi or Sure. Of course he's an ambassador also for Nike and Nissan, his major deals. How will his off the pitch activity increase now that he has joined Real Madrid? The next big step of his career has just begun.
This is just one of the top stories of the new Players Marketing Newsletter by Prime Time Sport. Full newsletter can be read here.
In a space of just few weeks we have seen how Nike has surprisingly let go Roger Federer and Andrés Iniesta to challenger brands Uniqlo and Assics respectively. In everyone’s opinion, both athletes were firm candidates to have kept a lifetime ambassadorial role with the swoosh brand, well beyond retiring from competing at the highest level.
On one side, the Swiss tennis champion decided to end a 24 year relationship with American sportswear brand to join Uniqlo, in a deal reportedly worth $300m over 10 years. Likewise, football magician Andrés Iniesta has picked another Japanese company to end a Nike relationship that started when he was just 15.
This is Esteve Calzada's editorial from the Players Marketing Newsletter #25 by Prime Time Sport. Check the full Newsletter in here: https://bit.ly/2BpQvE9
The story gets repeated. At contract expiration the athlete –at the twilight of his career- receives a very lucrative proposal which is well above the amount the incumbent is prepared to...