November 21, 2018

Esteve's Calzada's report on Financial Fair Play and the Winter Transfer Window 2018, that was published in the top sports newspaper of Spain, 'MARCA', has been rewarded with a silver medal at the #PremiosÑH2018. This award was given due to the quality of the report's design.

You can download the full report 👉 Here.

November 19, 2018

Esteve Calzada presented this 18th November the exclusive Football Transfer Review Americas Edition in the Soccerex USA event in Miami. The presentation was a total success and was followed by a debate with Richard Motzkin (Wasserman), Domingos Soares de Oliveira (Benfica), Paul McDonough (Inter Miami CF) and Daniel Cravo about the evolution of the Transfer Market in the Americas.

You can download the full Football Transfer Review Americas Edition here 👉

October 17, 2018

Esteve Calzada will present a special edition of the Football Transfer Review this November 15-16 in Miami at the Soccerex USA event. A presentation that will kick off an expert analysis of "The Evolution of the Transfer Market in the Americas", featuring figures from Benfica, Boca Juniors, and Wasserman.

This report will review the recent trends in transfer spend and player movement across the top 5 leagues in America (US, Argentina, Brazil, Colombia and Mexico), looking at key areas of the transfer market. It will also include the progression of these leagues' investments and sales in the last two years, comparisons between the top five American and European leagues, a general comparison between the Americas and Europe, the most expensive American signings and the most expensive American sales to the US. 

More information:

September 10, 2018

Once again the Football Transfer Review by Prime Time Sport was very successful in terms of covering by the media. All the sports journals in Spain and some international ones mentioned the report and spoke about La Liga's record investment, Premier League's net investment record and also Real Madrid and FC Barcelona's improved numbers in players sold.

You can download all the articles here:

September 6, 2018

It’s a pleasure to announce the new edition of the Premier League edition of the Football Transfer Review 2019 by Prime Time Sport. A report that provides relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers.

The report was unveiled this Wednesday in an event in Madrid by Esteve Calzada (CEO Prime Time Sport). This year is Football Transfer Review’s 10th anniversary.

Download La Liga full edition here:

Download the Premier League full edition here:

July 25, 2018

Soccerex 20 U21 report by Prime Time Sport received once again great covering and feedback from many Spanish and International media. Kylian Mbappé focused a lot of attention as he was crowned the most valuable youngster in world football (192.3 million euros), but also the fourth position of Barcelona's forward Ousmane Dembelé and his value (still under what the Catalan giants paid for his services) was one of the main topics by the media.

The report was mentioned a second time in the media when the Brazilian left-footed Malcom (Girondins) signed for FC.Barcelona. Malcom was in the fifth position of the table with a valuation of 66.4 million euros. Barcelona managed to sign him for a lot less a few days after the publication of our report.

The clipping can be consulted here

July 19, 2018

Soccerex 20 Under 21 by Prime Time Sport was released this month with PSG star Kylian Mbappé crowned as the world's most valuable under-21 footballer. This report show a list of the best young football stars around the world following a research and study valuation by Prime Time Sport.

Top 20 list includes: Kylian Mbappé (PSG), Marcus Rashford (Manchester United), Gabriel Jesus (Manchester City), Ousmane Dembélé (Barcelona), Malcom (Girondins Bordeaux) and many more football promises that are already becoming a reality.

Full Soccerex 20 Under 21 report can be downloaded here.

July 16, 2018

Check out the new edition of Prime Time Sport's Players Marketing Newsletter, with Esteve Calzada's editorial about the impact of Cristiano Ronaldo's departure from Real Madrid. Esteve's analysis reads that from a marketing point of view, a replacement simply doesn’t exist and won’t exist in the forthcoming years for Los Blancos. 

In this 23th edition of the Newsletter, follow all the main brand activations and player endorsement's that took place during the World Cup 2018 in Russia. Also all the news of PTS players, with World Cup Champions Benjamin Mendy featuring twice and the main campaigns of our PrimeTubers.

You can subscribe and download all Prime Time Sports newsletter here

July 15, 2018

Cristiano Ronaldo’s departure from Real Madrid overshadowed a World Cup without big icons and leaves LaLiga with a big hole that will last for a long time.

Rumours about Cristiano Ronaldo's departure from Real Madrid had been rising Juventus' value on the stock exchange for weeks until the news became official last Tuesday. Real Madrid's most influential player of all-time ended a 9-years fairy-tale story at the white house, having won 4 Champions Leagues (3 of them in a row), 2 La Liga titles and 2 Copa del Rey, scoring 451 goals and adding 4 extra Ballon d’Or to the one he had won with Manchester United. Stats speak for themselves and show it will be an incredible headache to identify who can play the Ronaldo role in Madrid from now on.

Apart from having lost their superstar on the pitch, Cristiano Ronaldo's departure to Juventus also means that Real Madrid will also miss a vital cog in the club's well-oiled marketing machine, especially since the arrival of Florentino Pérez. From a ma...

July 3, 2018

It was an honor to be included in the Sponsorship Landscape Report prepared by Fuse for UEFA. We were asked to give our opinion on the brand activity around the Champions League Final 2018 between Liverpool and Real Madrid and what we learned from it.  

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©2018 by Esteve Calzada. 

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