Blog | Esteve Calzada

Ten image rights trends as least exciting World Cup approaches

With less than 3 months for Russia World Cup start, there seems to be wide consensus about the lack of excitement generated by the most...

Why Messi and Cristiano won’t be most marketable players ahead of Russia 2018 WC

2018 World Cup is around the corner and line-up of participating teams almost complete. We just need to wait for November play-offs to...

Football management, from cigars in restaurants to powerpoints in the city

A few days ago, when we were negotiating his contract as manager of our latest venture CE Sabadel FCl, Toni Seligrat said to me: "Oh my...

Manchester United’s target Antoine Griezmann in the spotlight of Image Rights

The name Antoine Griezmann is no strange to any football fan today. The French striker has been improving and growing fast in the last...

Would you sponsor a referee ahead of an athlete?

We are all familiar with the fact that a top division player wearing brandless black boots means that his previous contract has expired...

Why brands will tap into player’s videos on their very own “TV channels”

While almost everyone in football industry was talking about transfer window whopping spending, Paul Pogba was relaxed posting a video on...

Brexit, Premier League’ first own goal

The unexpected UK exit from the EU puts at the borderline the most powerful football league in the world for the first time and...

Player endorsements on the bench at Euro 2016

Euro 2016 kicks-off tomorrow in France as one of the least attractive tournaments in decades. And so despite the number of top players...

The new-vecchia signora

FC Barcelona wins the financial duel but Juventus’ management model is already widely admired On April 9, 2003, when I started as FC...

Cruyff, also a commercial beautiful mind

When Johan Cruyff showed-up at Ballon d’Or gala back in 1971 to be presented with his first precious award with a big Puma logo on his...

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