Twitter’s Periscope signs FC Barcelona superstar Gerard Piqué
Well, its not quite like that, but Piqué’s intense activity on Periscope has resulted in best promotion possible for this revolutionary...
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La Liga wants to become "The League"
“Our objective is to catch up with the Premier League and prevent it from turning into the NBA of football”, frequently claims Javier...
The rising force of e-Sports talent and why brands should not miss-out
Just like any other dad worried about his son spending too much time in front of the computer, the console and of course the smartphone,...
Here is the first Player Social Media Engagement Report by Prime Time Sport
Here we are again with the first players marketing newsletter of the new season, as usual including plenty of activity by brands using...
Players image rights intensively showcased at Berlin Champions League Final
Club competitions season finalized with Champions League Final in Berlin and it was nice to realize on site the intensive usage of...
How Iniesta, Thiago Silva and Yaya do the job for Nissan
Japanese automotive giant has embarked in what is probably its most expensive sponsorship project ever. Replacing long standing sponsor...
Wise and heavy activation of top player endorsements as a must
Spending around 6mio€ per season sponsoring the most awarded player in the world and realizing that consumers associate him with your...
Selecting endorsements in a smart way
When the great Messi appeared in a Ballon D’Or gala with a fancy Dolce & Gabana suit I am sure I was not the only one to think it was not...
Signing Messi, mission impossible?
The impossible dream of signing Messi is back stronger than ever to the forefront of the news. CFO’s have started their number crunching...
The Special League
Los jugadores y aficionados de Inglaterra se preparan para un empacho, y no precisamente de turrón, mientras en la Liga BBVA y en la gran...
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