Portugal and Argentina face each other tonight at Old Trafford. In principle just a friendly game; in reality, the match is yet another...

The World Cup is now gone and saw, once again, multiple advertising campaigns featuring a wide number of players of many different...

When José Mourinho arrived in Spain to manage Real Madrid in 2010 no one was used to a manager keen on capitalizing media headlines and...

Dr Dre is definitely on fire. Apart from just selling his Beats business to Apple for a whopping 3bio USD figure, the company completed...

Biting an opponent for the third time and being banned from playing football for 4 months is certainly not celebration time for any...

The World Cup kick-off is down the corner and the number of players missing it continues to grow every day. Injuries, unexpected manager...

Welcome to the first release of Players Marketing Newsletter by Prime Time Sport. Thru these lines we will be able to periodically review...

Jamón ibérico, wine… and now football players as well. Just like that. Last summer player transfers window has seen the number of Spanish...

It was in London, financial and football European capital, on October 10th 2013. The crème de la crème of football business was gathering...

800 players in top 5 European leagues have made more than 900,000 tweets – Cristiano Ronaldo, the king of Twitter, on his way to 20...