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Ronaldo wins social media “Ballon d’Or” over Messi

Portugal and Argentina face each other tonight at Old Trafford. In principle just a friendly game; in reality, the match is yet another e...

World Cup is over but players are still cashing in

The World Cup is now gone and saw, once again, multiple advertising campaigns featuring a wide number of players of many different nation...

Managers grabbing endorsements just like players

When José Mourinho arrived in Spain to manage Real Madrid in 2010 no one was used to a manager keen on capitalizing media headlines and p...

Beats or lifting World Cup trophy with no sponsorship fees to FIFA

Dr Dre is definitely on fire. Apart from just selling his Beats business to Apple for a whopping 3bio USD figure, the company completed o...

Luis Suárez: Villain? Or actually hero?

Biting an opponent for the third time and being banned from playing football for 4 months is certainly not celebration time for any playe...

The likes of Hugo Boss, Volvo, Yahoo and Mars, missing out with marquee players World Cup absence

The World Cup kick-off is down the corner and the number of players missing it continues to grow every day. Injuries, unexpected manager ...

Real Madrid players smash the numbers on social media around Champions League final

Welcome to the first release of Players Marketing Newsletter by Prime Time Sport. Thru these lines we will be able to periodically review...

Spanish football, protected designation of origin

Jamón ibérico, wine… and now football players as well. Just like that. Last summer player transfers window has seen the number of Spanish...

El Clasico battle continues off the pitch

It was in London, financial and football European capital, on October 10th 2013. The crème de la crème of football business was gathering...

Twitter, just one of us in the locker room

800 players in top 5 European leagues have made more than 900,000 tweets – Cristiano Ronaldo, the king of Twitter, on his way to 20 milli...

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