In a space of just few weeks we have seen how Nike has surprisingly let go Roger Federer and Andrés Iniesta to challenger brands Uniqlo and Assics respectively. In everyone’s opinion, both athletes were firm candidates to have kept a lifetime ambassadorial role with the swoosh brand, well beyond retiring from competing at the highest level.
On one side, the Swiss tennis champion decided to end a 24 year relationship with American sportswear brand to join Uniqlo, in a deal reportedly worth $300m over 10 years. Likewise, football magician Andrés Iniesta has picked another Japanese company to end a Nike relationship that started when he was just 15.
This is Esteve Calzada's editorial from the Players Marketing Newsletter #25 by Prime Time Sport. Check the full Newsletter in here: https://bit.ly/2BpQvE9
The story gets repeated. At contract expiration the athlete –at the twilight of his career- receives a very lucrative proposal which is well above the amount the incumbent is prepared to...
Esteve Calzada presented this 18th November the exclusive Football Transfer Review Americas Edition in the Soccerex USA event in Miami. The presentation was a total success and was followed by a debate with Richard Motzkin (Wasserman), Domingos Soares de Oliveira (Benfica), Paul McDonough (Inter Miami CF) and Daniel Cravo about the evolution of the Transfer Market in the Americas.
Esteve Calzada will present a special edition of the Football Transfer Review this November 15-16 in Miami at the Soccerex USA event. A presentation that will kick off an expert analysis of "The Evolution of the Transfer Market in the Americas", featuring figures from Benfica, Boca Juniors, and Wasserman.
This report will review the recent trends in transfer spend and player movement across the top 5 leagues in America (US, Argentina, Brazil, Colombia and Mexico), looking at key areas of the transfer market. It will also include the progression of these leagues' investments and sales in the last two years, comparisons between the top five American and European leagues, a general comparison between the Americas and Europe, the most expensive American signings and the most expensive American sales to the US.