Welcome to the first release of Players Marketing Newsletter by Prime Time Sport.
Thru these lines we will be able to periodically review and analyze players’ marketing and commercial activities that are the talk in the news and, more importantly, have become an effective and affordable communication platform for brands around the world.
In this first editorial, I want to catch your attention with some astonishing social media figures generated around UEFA Champions League Final. The clash between Madrid rivals, which took place on Saturday May 24th in Lisbon, produced 3,9mio posts (Facebook and Twitter) and 12bio possible impressions on Twitter just during the weekend of the match.
The winners, Real Madrid, fielded 14 players that in total have as much as 210mio fans globally (166mio on Facebook and 44mio on Twitter). Of them, Portuguese star Cristiano Ronaldo has the most appealing social media profile, with 83mio likes in his Facebook page and 26mio followers on his Twitter account. Du...