July 23, 2019

Report by Dermot Corrigan for The Independent.

Teaming up Barcelona captain Lionel Messi with new signing Antoine Griezmann, and also bringing back Neymar from Paris Saint Germain, excites many both inside and outside the Camp Nou.

But with Barca’s finances already worryingly stretched even before paying €120 million to sign Griezmann last week, the idea of pushing the limits even further to sign Neymar should trouble anyone concerned about the Catalan club’s long-term economic health.

Ex-Atletico Madrid forward Griezmann’s arrival has brought Barca’s summer spending to almost €240 million, including Frenkie De Jong from Ajax (€75m). While players worth around €100 million have been sold - including Andre Gomes to Everton (€25m). However the club’s tricky financial situation still left the blaugrana board scrambling embarrassingly last week.

Barca’s directors made an eleventh hour attempt to negotiate a staggered payment plan for Griezmann, drawing a...

September 10, 2018

Once again the Football Transfer Review by Prime Time Sport was very successful in terms of covering by the media. All the sports journals in Spain and some international ones mentioned the report and spoke about La Liga's record investment, Premier League's net investment record and also Real Madrid and FC Barcelona's improved numbers in players sold.

You can download all the articles here: https://tinyurl.com/ybbceky6

July 15, 2018

Cristiano Ronaldo’s departure from Real Madrid overshadowed a World Cup without big icons and leaves LaLiga with a big hole that will last for a long time.

Rumours about Cristiano Ronaldo's departure from Real Madrid had been rising Juventus' value on the stock exchange for weeks until the news became official last Tuesday. Real Madrid's most influential player of all-time ended a 9-years fairy-tale story at the white house, having won 4 Champions Leagues (3 of them in a row), 2 La Liga titles and 2 Copa del Rey, scoring 451 goals and adding 4 extra Ballon d’Or to the one he had won with Manchester United. Stats speak for themselves and show it will be an incredible headache to identify who can play the Ronaldo role in Madrid from now on.

Apart from having lost their superstar on the pitch, Cristiano Ronaldo's departure to Juventus also means that Real Madrid will also miss a vital cog in the club's well-oiled marketing machine, especially since the arrival of Florentino Pérez. From a ma...

July 3, 2018

It was an honor to be included in the Sponsorship Landscape Report prepared by Fuse for UEFA. We were asked to give our opinion on the brand activity around the Champions League Final 2018 between Liverpool and Real Madrid and what we learned from it.  

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©2018 by Esteve Calzada. 

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