Players image rights intensively showcased at Berlin Champions League Final
Club competitions season finalized with Champions League Final in Berlin and it was nice to realize on site the intensive usage of...
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How Iniesta, Thiago Silva and Yaya do the job for Nissan
Japanese automotive giant has embarked in what is probably its most expensive sponsorship project ever. Replacing long standing sponsor...
Wise and heavy activation of top player endorsements as a must
Spending around 6mio€ per season sponsoring the most awarded player in the world and realizing that consumers associate him with your...
Selecting endorsements in a smart way
When the great Messi appeared in a Ballon D’Or gala with a fancy Dolce & Gabana suit I am sure I was not the only one to think it was not...
Ronaldo wins social media “Ballon d’Or” over Messi
Portugal and Argentina face each other tonight at Old Trafford. In principle just a friendly game; in reality, the match is yet another...
World Cup is over but players are still cashing in
The World Cup is now gone and saw, once again, multiple advertising campaigns featuring a wide number of players of many different...
Managers grabbing endorsements just like players
When José Mourinho arrived in Spain to manage Real Madrid in 2010 no one was used to a manager keen on capitalizing media headlines and...
Beats or lifting World Cup trophy with no sponsorship fees to FIFA
Dr Dre is definitely on fire. Apart from just selling his Beats business to Apple for a whopping 3bio USD figure, the company completed...
Luis Suárez: Villain? Or actually hero?
Biting an opponent for the third time and being banned from playing football for 4 months is certainly not celebration time for any...
The likes of Hugo Boss, Volvo, Yahoo and Mars, missing out with marquee players World Cup absence
The World Cup kick-off is down the corner and the number of players missing it continues to grow every day. Injuries, unexpected manager...
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