newsletter | Esteve Calzada ENG

Ten image rights trends as least exciting World Cup approaches

With less than 3 months for Russia World Cup start, there seems to be wide consensus about the lack of excitement generated by the most i...

Why Messi and Cristiano won’t be most marketable players ahead of Russia 2018 WC

2018 World Cup is around the corner and line-up of participating teams almost complete. We just need to wait for November play-offs to kn...

Manchester United’s target Antoine Griezmann in the spotlight of Image Rights

The name Antoine Griezmann is no strange to any football fan today. The French striker has been improving and growing fast in the last co...

Would you sponsor a referee ahead of an athlete?

We are all familiar with the fact that a top division player wearing brandless black boots means that his previous contract has expired a...

Why brands will tap into player’s videos on their very own “TV channels”

While almost everyone in football industry was talking about transfer window whopping spending, Paul Pogba was relaxed posting a video on...

Player endorsements on the bench at Euro 2016

Euro 2016 kicks-off tomorrow in France as one of the least attractive tournaments in decades. And so despite the number of top players pa...

Cruyff, also a commercial beautiful mind

When Johan Cruyff showed-up at Ballon d’Or gala back in 1971 to be presented with his first precious award with a big Puma logo on his ja...

Twitter’s Periscope signs FC Barcelona superstar Gerard Piqué

Well, its not quite like that, but Piqué’s intense activity on Periscope has resulted in best promotion possible for this revolutionary a...

The rising force of e-Sports talent and why brands should not miss-out

Just like any other dad worried about his son spending too much time in front of the computer, the console and of course the smartphone, ...

Here is the first Player Social Media Engagement Report by Prime Time Sport

Here we are again with the first players marketing newsletter of the new season, as usual including plenty of activity by brands using fo...

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